Using email marketing for business growth

Using email marketing to reach your target audience is an ideal way to showcase the content you and your team have worked on. It also adds another element to your brand voice.

These are just a few ways that email marketing can amplify your brand voice and overall brand:

Email marketing drives meaningful engagement with your audience 

Providing a newsletter or email marketing campaign engages your audience in a fresh way. You can provide exclusive, more in-depth content that your audience can’t find on your social media accounts. Subscribers to your newsletter or email lists are also dedicated customers as they’ve voluntarily opted in for the updates to their inbox. Asking questions and responding back to readers is just another way to build that trust and relationship with your clients. Making exclusive content just for the newsletter and email marketing will give people an incentive to sign up for your newsletter and email lists.

Email marketing is highly effective marketing strategy 

Overall, it is a great and highly-effective marketing strategy for your business. Not only is email marketing cost-effective in terms of getting content out and spreading the word about what you’re doing, but it also allows you to easily measure your web analytics. You can see who is visiting the website, who’s clicking which links and what people are reading and drawn to. This also helps as you strategize content and ideas for upcoming months. 

Raises awareness for your brand 

Email marketing is just another way to raise awareness of your brand. You can share links that drive people to your social media platforms and website. Essentially, it’s also easier to share content, which broadens your audience reach and those who could eventually become clients. When there are big announcements and other content you can’t wait to share, it’s another way to share your brand voice and the exciting things taking place within the walls of your business.

What can you use?

Mailchimp, Flodesk and Emma Marketing are just a few tools you can use to engage your core audience through newsletters or other email marketing campaigns for your business. 

Do you use a newsletter or email marketing for your business? If so, what are a few ways that you and your team like to highlight the work you are doing?

Are you following Charizma Co. on Instagram? Connect with us! Be sure to follow and catch up on our past blog posts to see other tips and recommendations when it comes to your business and social media. If you’re not subscribed to our email list, we have great in depth information for entrepreneurs who want to enhance their online presence and you’d be in the know for upcoming workshops/events…subscribe HERE.