Getting creative in your business approach

When you think of business, you probably picture the stereotypical settings of skyscrapers and CEOs in corner offices. But, we’ve come a long way from the typical office setting. Especially within the last year of working from home and creating virtual spaces. But, getting creative in your business approach is so important for your clients and your team.

The truth is, business doesn’t look like it did 30 years ago. The same systems and procedures that have always been done don’t necessarily apply to everything anymore. Doing business doesn’t mean you have to lack personality. It also doesn’t have to be so routine that you forget the ‘why.’ Right now is the perfect time to get creative in business.

These are just a few ways that we use when approaching working with clients and a culture in the office. 

Getting personal in business 

A motto I live by is that business should be personal. Relationships, personally and professionally, are built on a foundation of trust and authenticity. When you know you can be yourself with someone and the other person isn’t going anywhere (and vice versa), it changes the direction and course of the friendship or working relationship. When you follow through with your plans and visions, people know they can rely on you. In return, they will continue to come to you because of the work you’ve produced for them before. People may buy into companies, but they’ll stay because of good people.

Utilize and strategize with data and resources 

We now have more information than ever before. We have more resources at our fingertips than businesses have ever had before. No longer do we have to wait days and months for reports to be run. We have the latest updates almost down to the minute through social media and news entities posting, and that can also be true of your business statistics. You can see the data for your business in real time. No more guessing games about the traffic to your website or how to target your key audience. There are resources everywhere, from posting a video straight from your phone to tracking the metrics on your blog, as well as seeing WHO your audience is another key to not only being creative, but strategic, too. 

Creating a vision and bringing people along for the process

It’s one thing to create a vision. But, to allow people the opportunity to help you make decisions as you go is a great tool and way to involve those you work with. It’s also a great way to attract other potential clients and colleagues.

As we build and design Charizma Studio, we’ve been posting on our stories about the details of the design process, like whether or not to paint the brick walls, leaving certain fixtures and so on. And you guys have shown up. 

Your clients, customers and fans of your work want to be part of the process. Find ways to let them have ownership in things they will most likely be supporting you in anyway. 

Getting creative with flexibility and working anywhere 

Over the last year, many businesses all around the world have had no choice but to pivot and find new ways to engage and operate – schools, offices, award shows and other forms of entertainment found themselves working in virtual rooms and meeting spaces. At Charizma Co., we understand that life happens. Kids get sick, appointments come up, you’re feeling under the weather. Like never before, people have the opportunity to flex their schedules and can also work from home or can stay connected when traveling. Settings and environments play such a big role in the way we work and create. 

Work hard, play hard in business

There are actual benefits to allowing your employees space to create and have fun. In a Forbes article from 2017, writer Ian Altman talks about the benefits of playing games in business. It gets everyone to think out of the box and encourages collaboration among your team. Having fun helps people in their approach to different concepts. So, while we work hard at Charizma, we aren’t afraid to sprinkle in a spout of laughter from time to time. 

Something to think about

As you can see, there are many ways and benefits to thinking creatively in business. 

How can you get creative in your approach to business? How have you found that using a creative approach is the way to go? 

Follow along on Charizma Co.’s blog for more posts about creative thinking and ways to approach your photography and business. You can also follow us on Instagram for more daily inspiration!