Don’t feel guilty or feel like you’re failing when you simply need an Instagram break. If you need an Instagram break, take it. There might be several reasons why it’s time to take a break from the social platforms, but we wanted to share a few in case you needed some support in your decision to take an Instagram break. Although we love and encourage staying consistent on Instagram, we also vouch for breaks!

Relationship or personal hardship

If your home isn’t well, or your heart isn’t well, then business has no point. Yes, I know that you can’t add financial hardship to the season that you’re already struggling in. But, give yourself the time you need to process, heal or grieve whatever is going on in your personal life before you carry the weight of being on social media. If you have partners or marketing that can continue to help push the brand forward while you scale back, great, if not, don’t worry. Take the break you need.

Growing/shifting building business clarity

Growing and shifting in business can require much mental focus. Sometimes staying in business, operating it, showing up on social media, and making changes can seem overwhelming. In seasons where business clarity is coming, you might want to scale back because you might need to be prepared to present your business brand differently. Don’t waste your focus or energy during such a crucial process, and take a break to understand where it’s headed.

Break consistency so you’re not classified as spam

I can’t believe I’m encouraging this, but we apply this to our accounts and those we manage for clients. Breaking consistency is essential so that Instagram doesn’t begin to classify you as a spam account for oversharing or never turning off. It feels as if you’re not human-which. Hello, we know you’re just superhuman, but…give yourself a break for being so great at consistency. It will do wonders for your engagement and almost reset your account. The important thing is to make sure you only take a few days and jump back on. Give it about 3-4 days off. We do this at the end of the month unless we have significant promotional events or projects going on, in which we schedule the break for the following week.  

Burnout and frustration, which leads to comparison

The burnout and frustration with keeping up with life, demands of business, and social media, are real. A clear sign of when social media becomes a toxic platform for business is when comparison becomes a habit. If you find yourself scrolling through other business feeds and comparing, making you feel prideful or discouraged, this is a clear sign that you need a break from social media. Social media is a place to connect with clients and share what you offer that they might want to buy/book. When you approach it with negative feelings, those feelings overflow onto the things you share, and everyone picks up on them, so it’s not creating growth. It’s essential to scale back, give yourself time to detach and focus on your work and present clients, give yourself the grace to enjoy life at home without the stresses of social media and when you feel better, jump back on! If you take a few days, a week or so [probably max], I think you’ll be ready to re-approach it. If not, take a break or get someone to help you for a few days/weeks until you’re ready to dive back in.

Have the liberty to add your reason.

We firmly believe that it’s essential to be healthy and present when you’re on the online platforms because it wasn’t designed to fulfill your internal needs but rather designed to build healthy connections with others in the work field. Connect with us on Instagram @charizma.co.

Will you be taking an Instagram break soon without feeling like you’re failing in business?

When you’re ready to dive into Instagram again and would like some motivation visit, RELATIONSHIPS WITH SOCIAL MEDIA: CREATE GENEROUSLY.