Having a clear understanding of what branding vs marketing is; will allow you to achieve more significant results. Marketing needs branding in order to succeed.
Let me explain and break down branding vs. marketing and why marketing attempts FAIL.
BRANDING is the core of a business, the foundation if you must. It clearly understands the elements that matter in a story, and true branding understands how to tell a great story. It is actually a simple method and was taught to us in English in our early stages of school. The who, what, when, where, how, and why elements to telling a good story.
Branding is essential to creating the narrative and bringing clarity online. First, it communicates the essence of why this business exists and why people should even care. It gives people insight into the value you offer and the services you can provide to them. Finally, it paints the picture of your experiences and development to occupy the space you are in as a business owner.
Branding builds reputation, it builds connection, and it establishes longevity.
MARKETING is a strategy, it takes the brand fundamentals and creates a plan to put the brand in front of the right people.
Branding gives the answers so that marketing can work!
The problem with the equation is that most people have it wrong. Most people are implementing marketing strategies. Sharing on social media because they are told they should, running ads, promoting on a magazine. These elements are outstanding, but these marketing attempts will fall flat when you haven’t taken the time to BRAND your business. We believe that branding should be clear and concise to make a marketing strategy work.
We hope this article was informative in providing you the clear differences between branding and marketing and that it helps you to see the importance of building a solid brand presence in order to execute your marketing strategies effectively.
If you want more information on sharing more storytelling brands, visit STORY MATTERS: 5 WAYS TO USE IT IN BUSINESS. Stay current with us on our social media for daily inspiration and information regarding branding and marketing your business @charizma.co .
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