Providing your clients or potential investors with a beautiful visual presentation on your website will set you up for success. It will immediately put you ahead of your competitors. Enhancing your website with powerful visuals is one of the first steps in setting your brand on the path you want to go.
Ideally, if you can afford to, hiring a professional web designer is the best way to approach such a task. However, to manage in the meantime, there are other ways to draw potential clients to your website if you need to buy some time before getting a professional web designer involved.
Studies have actually shown that the average user spends 45 seconds on a website and the first 15 seconds will decipher whether or not they even give you 45 seconds!
How can you enhance your website with powerful visuals to help grow your audience, bringing more views and potential clients?
It’s important to diagnose and assess each page on your website. Are you viewing it from a client perspective? Have others review it and without telling them anything, have them translate to you the service you provide. It’s a great way to read whether or not you’re being very clear and direct as to what you do and what service/products you provide.
Once you’ve analyzed whether or not your website is speaking the right message, you can brainstorm a plan in order for it to begin to speak clearer and more precise. If we have a short amount of time to grab people’s attention, then they might not want to take that time reading a bunch of text. Make sure you lead with visual elements because, as they say, a picture paints a thousand words! Determining what types of images need to be represented will answer the thoughts and questions others have when visiting your website. Make a list and prepare that for your photographer.
Hiring a professional photographer is especially important. Having a photographer with this background in branding and marketing will especially benefit you. Most of the time a photographer who specializes in branding and marketing will ask the right questions to get the best results on your website.
When enhancing your website with powerful visuals, consider that images are more powerful than text when grabbing someone’s attention. It’s so important that the ratio of your images is larger than that of the text on your website. When your clients or potential clients are bombarded with text on the website, they are more likely to exit out quickly. These days, there isn’t much time to grab someone’s attention, so there is no time to waste. Of course, you will have text. But, the images should be strong in that it tells the story for itself. The wording on your page should be very direct and serve a purpose. Showcasing exactly what it is that you do will save everyone time.
Branding photography can seem overwhelming with so many questions of when to move forward with branding and how exactly to execute it into your business. It is a tricky situation and fully depends on whether or not you have the right team. A professional web designer might be your first form of contact and they can help connect you with the right photographers/copywriters and everything needed to prepare to launch a site. A professional visual arts or brand director can help you connect with the right web designer. I hope these tips will lessen the weight you might be feeling at the moment when it comes to preparing to launch your site, or making it more targeted for results. If you need any support or have any questions regarding how to effectively prepare for a website designed to sell-feel free to contact our team HERE.