Seventy-six percent of consumers look at a business’ online presence before physically visiting a business, according to Cision PR Newswire.
It’s necessary to focus on the business presence you have online, as it can change the trajectory for your business. If you don’t adjust with the times by moving into an online presence, you will miss out on the opportunities there.
HOW DO YOU DO IT?
Develop your voice
There are 3.78 billion social media users in the world. To say that the online world is a competitive one would be an understatement. But, developing your voice makes you identifiable in your online presence. Knowing your audience and what sets you apart will help direct the right people to come your way, as does being more direct in the work you produce. Allow people to gauge who you are and what you’re about. This also allows potential clients and current clients to decide whether or not you and your services are for them. It provides clarity to you and your team, as well. Otherwise it’s similar to throwing 10 darts at once, hoping one sticks, but nothing does. Understanding who you are speaking to changes the narrative of your online presence.
Understand who you you’re talking to within your online presence
If there’s one area in business I’ve seen people miss, it’s this one – understanding who you’re talking to. Many people don’t have a clear understanding of who they are speaking to. Therefore, they end up trying to address multiple types of people, which doesn’t work. Being more direct on the topics you speak on will pull in the right people necessary for your business to flourish. Knowing your audience is one of the most important elements for your business. Really understanding your consumers and their
Compel them visually for your online presence
Being online means amplifying everything to the next level of excitement. Photographs and videos are used as a strong tool to attract those scrolling through the assortment of online platforms. We only have a few seconds to capture someone’s attention, so make those seconds count. How will you catch their attention enough for them to stop what they’re doing and learn more about your business and what you’re doing? Utilizing the social media tools at your fingertips, especially free services, like Instagram stories and other social media platforms is a great way to hook potential clients. Instagram stories increased from 150 million users in January to 2017 to 500 million as of January 2019. Can you imagine where those numbers are now?
Build a system and a rhythm
This one can be hard, but consistency is key to success. You have to keep your voice, visuals, and your brand consistent in order for people to get the right idea of you. We are creatures of habit and drawn to things with rhythms and flows. If you’re inconsistent, people don’t have enough time to get on board with what you’re doing. Staying consistent reminds people that you’re there and that you’re reliable when they are specifically looking for
Just with social media alone, 73% of marketers believe that it has been somewhat effective or very effective for their business. Looking at those statistics, it’s easy to see that an online presence matters. Ninety-one percent of those social media users view on their phone, making it easier to reach people than ever before.
If all of this information is too daunting and you need a marketing team to guide you through these elements in an exciting and personal way, contact us via our website.
Looking for other ways to grow and expand your business? Read this other great blog about “propelling your business.” Follow us on Instagram, @charizma.co , for more daily tips and inspiration about your business, building an online presence and more.
