Using change to propel your business

Using change to propel your business has to be an integral part of your mission.

I once read a story about Kodak versus Nikon and Canon. For a moment, Kodak was the forerunner in the photography industry. Photography and digital was introduced. But, Kodak had a hard time accepting this change. They didn’t change as quickly as society was shifting. Those businesses were left behind. 

The other companies weren’t to the level of Kodak at the time. But, because they were quicker to adapt to the new way of photography, they became the forerunners themselves. 

In any type of business or industry, there will be shifts and changes presented to you. You may not like the changes, but it is important and relevant to the growth of your business. 

If you want to propel your business to new heights, you have to learn how to adjust and shift with the culture. Especially the changes that come to the business world and your specific market. 

What are you going to do when these changes and new techniques in business arise? 

For example, fashion designers went from sketching to learning CAD Pro or architects adapting to learning newer design programs. 

This happens all the time. If we don’t learn how to adjust, we will be left behind. Online platforms are a big source of change, especially when coding awakened the business world. If we don’t become online focused, we will be left behind.

Here are three ways to think about shifting in today’s culture to propel your business:

Become more personal and relevant to propel your business

People don’t want to just see stock photos of your business or company anymore. They want to feel that there is an actual person connected to the business. Learn to make business more personal and create images that make your audience feel more connected to. 

Learn to translate the services you provide online

If your business sells products, find a creative way to make products available online. Have a system that allows people to shop online versus waiting for them to arrive in stores. It also provides an opportunity to draw your clients and customers in with behind-the-scenes videos of what’s going on in the store to entice them to make a special visit to your storefront.

Close the deal online 

Are you going to make a sale? Will you schedule an appointment for the potential client to come visit or discuss important topics at greater length? Are you going to have a consultation to determine what it is that you are trying to close on a sale? Closing the deal online will allow you to not pass up an opportunity. Building a system around being able to do so will make the flow and rhythm of your business more efficient.

Changing and adapting with the times will propel your business in today’s society and will create a stronger online creative community culture. 

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