CREATE CLEAR INTENTIONAL BRAND CONTENT

You have to become the creator, the director of your business. Long gone days when only the big world-known companies could be exposed. We are living in a world where a lot is accessible to us. So, are you using it effectively? Creating content for marketing purposes with no substance is a dead-end road. It will leave you burned out and exhausted from the inconsistency of the highs and the lows. However, when you create intentional online content the rewards can go far beyond likes and comments, they can create connections that turn into leads.

Here are 3 WAYS that will help you create more intentional content this year:

Understand your brand.

Understanding your brand’s fundamental principles are necessary to build clarity on any platform. For example, do you know who you are and what uniquely makes you? What services do you offer, and what should one know about them? Where did your business develop from? Why this business, and why should people care? Why do you do what you do? What makes you different than others in your field? Understanding your brand’s clear message will allow you to be more intentional about the content you are creating.

Who are you talking to?

There is no impact when we aren’t aware or intentional about who we are showing up for. Everything falls flat when we don’t understand who we are having a conversation with. Identify who you’re speaking to and learn simple ways to build deeper connections. They don’t call it SOCIAL media for anything. CARE ABOUT PEOPLE. Genuinely become interested in engaging conversations online. The right conversations come when you’re open to having them.

Create with clarity.

Create precise and straightforward ways to share #1 with #2!

Are you making the most of the opportunity that social media presents? Do you represent your brand well online? Is your message clear to those you’re trying to reach? Represent yourself because someone is waiting to find you!

Here’s a fun reel to emphasize how following trends without foundation is not practical for marketing WATCH HERE.

If you’re wanting to dive deeper into sharing your story, here a blog to support you on that decision STORY MATTERS: 5 WAYS TO USE IT IN YOUR BUSINESS.