LET'S TALK ABOUT WHO YOU ARE
Business is personal. I know, you might be thinking “That’s not true”, but it really is – and I’m going to tell you why. You’re a human, and you’re serving humans, right?
As you already know, I’m here to help you develop a brand voice through marketing visuals. Why? Because for you to be successful, you need to discover your BRAND DNA so we can effectively speak through visual representation.
We’re going to start the process of making business personal for the people you’re serving.
ARTISTRY TO CAPTIVATE AND CONNECT
In order to translate your brand message, you need to think about the artistic side of your business. This doesn’t necessarily mean what your product looks like – although that matters too –but rather how you present your brand, A.K.A soulful visuals and personal text. Creating this excellence will captivate your audience and build reputation and connection for those you were designed to work with.
If you want a more personal explanation from me, let me tell you a little about my life and why I do what I do…
BRAND DNA. This consultation experience gives you a foundation to build on. Understanding why your brand exists makes showing up to your online presence more like a purposeful and intentional thing instead of just winging it. We take you through the following elements:
BRAND STORY. Go through a series of questions with your consultation to discover your brand story. This brand story turns into your mission statement and core values of your business brand.
BRAND MESSAGE. Clarify your voice and your brand message. What do you want to say to the world? What type of messages does your business stand for and represent. Speaking clearly to your audience will begin to create a brand that resonates with others on a deeper and personal way. We will discover, what we call, your 5 "power words" that turn into content driven messages for Monday through Friday, or 5 days a week.
CLIENT IDENTITY. Discover who you are talking to in order to build a stronger connection with them. Understanding who you are talking to allows you to understand how to approach your online conversations. It makes posting easier because instead of waiting for a million people to resonate with what you have to share, say, offer, you simply need to focus on who you're trying to build a valuable connection with.
DNA REPORT. We come up with an effective and powerful bio based on your brand story.
DNA QUICK STATEMENT. We help you create your elevator pitch, which is basically a more strategic and concise way of telling people what you do in a way that is more captivating and leads to open opportunities.
That season in our business and what Charizma Co did for Blazeny can not be overstated. It was a launching point for all of us I think, a time of great collaboration, the beginning of a friendship filled with admiration and mutual respect. It was an exercise in stretching our self imposed boundaries and exploring our talents.
Charizma was instrumental in helping us define who we are as a business and allowed us to identify our roles in the business as we sought to understand what it meant to be a mother, daughter team.
Rubi has a fire rarely seen, for what she does, and for the clients she serves. She has dedicated herself to pursuing excellence and passes it on in the photos she takes and the time she spends in helping others to reimagine their brands and take their own business to new heights.
I promise it will be an unexpected emotional journey. She will have you truly exploring why you are pursuing your passions and you will most likely discover passions and talents you didn’t even know were there.
Blazeny can not recommend RubiZ and Charizma strongly enough.
BLAZENY WEDDING DESIGNERS
”Photoshoots have been something that I’ve always used in my business. The past 6 years, my team gets together and once a year, we get ready, we take our “salon family photos”, and go home. Honestly, it can be draining and awkward. It takes me months to prepare, gather each person's style idea, get the whole day ready, plan for, location, etc. But, Rubi.
Rubi was one of the best decisions I made in 2020. Through the chaotic year, I was able to snag her for our team Photoshoot. She was so approachable, helpful, and considerate. She took ALL the stress off my shoulders and took charge of the entire process and day! From getting to know my team, our vibe, the look I was going for, the location, the flow of the day. Her team did amazing too!
This was the first time in my career I truly had a great and fun day during a shoot. She kept us involved, intrigued, excited! Then the collection came. The pictures are mesmerizing and captivating. Everyone looked amazing, comfortable, natural! I now have months of beautiful content for my business. For all my team. I’m creating flyers, videos, social media posts, using the photos for my websites, and I have multiple business accounts I need all the content for. She outdid herself. She has given me motivation and pride once again in my business, myself, and what is to come. Thank you Rubi! Let’s start planning 2021.”
Corina -House of Beauty/Salon/Spa/Suite
"I have worked directly with photographers for over 13 years now, so I have seen and experienced so many different sessions. I can say, I have never come across a photographer quite like Rubi.
Rubi is more than a photographer. She goes deeper. She approaches the journey as if it were her own. I had my eye on Rubi for my own branding session for quite some time. The moment I booked her, I felt like I was her only client. She devoted so much time to the preparation of my session. She wanted to know the depths of me so that my images would reflect my message as accurately as possible.
To this day, I still wonder how she made me feel so taken care of - as if I was her only client in that season. I can’t thank her enough for pushing me to go deeper, spending so many hours on every little detail and bringing my brand and message to life so beautifully."
Leslie Vega of Leslie Vega Design