You know that feeling when someone looks you straight in the eyes and asks how you’re doing? How are you REALLY doing? It’s connection at its finest. It’s in those spaces and nuances of life that trust is formed and relationships are built.
Connection builds the foundation for your business, not only with your direct team, but the clients and customers you ultimately serve. When people know they can trust you, it changes everything. It’s vulnerable to share your heart, to share your dreams. But, when someone has a safe place to land, it shifts the atmosphere.
The beautiful thing about connection these days, is that it can happen through a variety of mediums. It’s no longer just about face-to-face, though that is incredibly important. It’s also about showing up in the virtual space, engaging with clients and the beginning of deeper conversations.
[SHARE TIPS or a personal story ON HOW YOU HAVE DONE THIS IN YOUR BUSINESS OR HOW YOU HAVE CONNECTED THROUGH SOCIAL MEDIA TO BRING A MORE PERSONAL CONNECTION]
It was in 2016 that I made the decision to give my online presence everything I had. I realized that I didn’t have a space where my clients could meet me [at the time] and quite frankly, we were living in days where that opportunity didn’t happen unless they already booked you. I worked hard to create a safe space that would build a community of connection and trust. I spoke to people who would message me. I cultivated conversation. I let people know that I was listening.
Are you doing the same?
It’s important to be friendly and welcoming online as well. Would you completely disregard someone who made a comment to you in person? Well, I certainly hope not. Treat your online platform the same. If someone is taking the time to comment or speak to you through this medium, acknowledge them. These small connections go a really long way! They will build trust and before you know it, you’ve built a relationship with a potential client or someone who will speak about you to others.
The brand journey that we’ve designed at CHARIZMA CO centers around building connections and relationship that go beyond the business. How can we give clients an experience that speaks volumes? How do we connect with them and engage with them? How do we keep them coming back? All things we navigate through and lead from in order to create content that will do this for you.
Book a free consultation today to see if your business can use some…CHARIZMA. We’d love to connect with you.