about charizma co.

We are a branding and marketing agency empowering thought leaders to redefine their standard of excellence through powerful authentic branding and creative marketing approaches that deeply resonate with their target audience. With visual and written storytelling and curated content, we help them establish a recognizable and undeniable brand presence that reflects their true charisma.

02. BRANDING

01. THE LATEST

03. BUSINESS

5 APPS YOU CAN USE TO PLAN, DESIGN + CREATE YOUR SOCIAL MEDIA ON THE GO

Branding, Business, Education, LATEST

7/01/21

PLANOLY

Planoly is probably my most used app for social media planning. It is most effective because I am a visual artist and the business I run is based on presenting your brand/business in a way that is captivating and will grab the attention of the audience long enough to deliver your message and your service.

LIGHTROOM

Lightroom is such an effective tool to keep consistency in the tones and color of your brand. I believe that there’s an edit that feels right for each brand and it’s important to build visual consistency with each photo or visual you release. I go to the extent of even assuring that what I put in stories has the same visual perspective as my feed. You can look up several “mobile presets” and find what is right for your business and then apply it into Lightroom. If you enjoy the aesthetics of my business…you can purchase the RZ SIGNATURE PRESET COLLECTION: MOBILE EDITION [HERE] and you can check out this tutorial on how to instal and use it if you’re not familiar with this app HERE.

VIDEOSHOP

Videoshop is an exciting tool to use when you desire to have more liberty on how you edit your instagram reels. You’re able to add unique music, fonts, styling and the clips are so much easier to crop. Some of the other features I thoroughly enjoy are being able to slow down, speed up, reverse clips and so on and so forth. Overall, it’s a great app to have in handy for quick and more detailed reel editing.

WHEN TO POST

This app is designed to take data and information from your account to recognize when your audience is most attentive. It is a great tool to use so you know what time frames are going to be the most effective time to post for your specific audience.

UNFOLD

Being someone that is driven by visual artistry and photography I love this app and I think you will as well. It offers several design elements that are fresh and exciting. I’ve had my share of favorites that I use consistently to create ads, visual information, and posters for social media advertising. It’s a design tool on the go!

These are the driving forces that I use on my phone to create and market my social media account. Let me know if any of these is your favorite or which one was most effective! Have fun creating and find me on social media @charizma.co for more reels and tips!