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Should you promote a personal lifestyle brand?
That’s a great question that I believe only you can answer. Although personally speaking, creating a personal brand is something that resognmates closely with me and what I feel business should be [at least small businesses].
I heard a teaching once from Jasmine Star that identified business approach in two categories, and I really loved the way it was separated that way.
To sum up the teaching, a business brand is created for the type of business that strictly wants to sell products or their service and have very little face to face interaction. Which is fabulous for the type of person who thrives this way.
I on the other hand am clearly someone who thrives on being a personality brand. Becoming a personal brand has given me some fire in what I do and how I do it. It has advance my business in ways that I being a business brand could not. The interesting thing about our times, the days we are currently living in, is that people want to feel that they are really connecting and working with other REAL people. Creating things that are too perfect or too staged really doesn’t resonate with the everyday human and therefore they are more closed off to receiving the goods you have to offer.
Here are the top three reasons why promoting yourself as a PERSONALITY brand might be the best next step in your business:
We are living in different times. People are showing up online more and more and it’s making it harder for people to find you and have the time to build the connection with you in person before they’ve already built the connection with someone who decided to show up online. This is not to add any stress, but maybe a little good pressure. If you’re on the verge of whether or not you want to start creating a better lifestyle business brand, then maybe it’s time to just jump!
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