I saw this coming…but you don’t have to worry….
Everyone is shocked about the current news that instagram is “no longer a photo sharing app.” I’m not the least bit surprised. Last month the team and I got together at @meshcowork to create batch content for REELS on instagram. I literally shared with them that Instagram doesn’t like the fact that TikTok is so popular and therefore they are going to start to want to be the number one platform in this video department. So…since instagram is playing this game…let’s just jump on board shall we?
HOW? VIDEOSHOP. Videoshop is an app I use [truly, any easy video app editing system on your phone will do].
Here are three different approaches you can take when using this app.
BONUS: If you don’t have any of the above and only have ONE PHOTO to work with…you can add one photo into the app and just extend the time to a few seconds. Download it and again…boom…it’s a video!
You see…no need to worry, there are ways around algorithm changes and it’s easy to pivot. Remember that you should NEVER give INSTAGRAM that much power over your business. It’s a VERY EFFECTIVE tool to operate business, one I firmly believe in, but it shouldn’t be where you put all of your energy to [aka don’t put all of your eggs in one basket]. When you find yourself overwhelmed…FORGET THE ALGORITHM! I mean…pay attention to what they are saying and stay on your toes to shift, but don’t sweat it. I hear too many people blaming the algorithm! Instead of wasting your energy in areas you can’t control, just shift where possible but also…if you have a solid brand with a clear vision/direction then shifting is the easy part!
I hope these tools help you. I will be shifting to creating in this direction for myself and all of my clients in the next couple of weeks and see how it goes! Have fun playing the instagram game my friends!