We are a branding and marketing agency empowering thought leaders to redefine their standard of excellence through powerful authentic branding and creative marketing approaches that deeply resonate with their target audience. With visual and written storytelling and curated content, we help them establish a recognizable and undeniable brand presence that reflects their true charisma.
THE PASSENGER [The Traveler] Desert X Exhibit by Eduardo Sarabia
For years I’d been desiring to visit Desert X with no luck. Schedules didn’t align and so on and so forth. Ironically we were already planning this styled session the same weekend that would be the final weekend of Desert X 2021. “THE PASSENGER” was an exhibit that I had my eye on since I first seen it online. Even without knowing the story behind the artist’s approach, I already felt connected.
Eduardo connects the desert and this project to his childhood and mother. He creates this exhibit to transport others into a touch of his culture. A hispanic heritage [which I relate to as a hispanic myself]. The woven materials are materials used often as bedding mats [as Eduardo describes it]. This concept was designed as a type of maze. Reflecting the journey of life and how as soon as we start to enter the exhibit we are now “the passengers.” Eduardo Sarabia aims to bring the passenger to the center. This reflective experience with some wooden stairways that lead you up to desert views and airial views of the exhibit.
It sort of feels as though he leads you to a core place where you’re able to now see above the journey you just took and beyond to the future. Even as creators, there to photograph this session, we took it in. We stood on those steps in the center of the exhibit and we took the view in. It felt freeing and special.
At the closing of this session I had a surreal moment. Inspired by the creation of Eduardo, I realized the impact that I also have as a creator/artist. To move an Artisan’s soul is an Honor. To know that as a creator, you’ve awakened something in someone else’s soul…is quite mind blowing. Art has this rippling affect. It is unimaginable what can happen to those you awaken by creating out of your own imagination.
I was moved, and will forever be moved by this moment.
You must be logged in to post a comment.
Stay in the know...subscribe for special offers, insider details and new releases.
© charizma co.