It’s no secret that creating content is causing so many people so much stress. How do you, after all, keep up with running a successful business, managing home life and family and KILL IT in the social media game?!
“Aint nobody got time for that!”
I get it. But I have some ideas as to why creating content or releasing content on social media might be more overwhelming than it should be! I also have a few tips to help you combat it. I think it’s best I give just simple and practical things to get you started from getting out of the rut of “I can’t post.” Sometimes giving you too much information will only make it more overwhelming. So I hope I keep it simple enough to inspire you to give these things a try.
Same day posting is such a terrible idea. It will add so much pressure and will create stress. Time gets the best of us and as soon as we open our eyes, we are hitting the ground running. Somewhere in the midst of that we are pressured to post and we then are getting into our phones trying to find the right photo and say the right thing. Right there in the middle of a busy day. [Me imagining us standing in the middle of NY traffic and having to make a quick decision that is somehow inspirational, helpful or well thought out….basically…impossible.]
TIP: Until you’re getting a grasp of things and staying on top of this social media flow. Start small by planning the night before. What does this mean or look like? Think of what tomorrow brings. Do you have a meeting you want to highlight or talk about? Do you have an upcoming project that week? Are you excited about something you want to share? Did you do some current work? There are so many topics you can talk about that are relevant and will keep your audience engaged. Try to pick one and then match a thought and a photo with it. Have those elements ready the night before and I promise you, you’re going to feel like a million bucks that you don’t have to think about it the next day!
2. OVERWHELMING: NOT KNOWING WHAT TO SAY
This one is a huge problem. Again, I mean, we are not all writers with eloquent words at our disposal. With a million thoughts going on in our head and all the stresses going on around us-finding something to say is hard. It’s confusing even. Yes, there are a million prompt things you can access online, but then again, that’s homework right? To piggyback on #1, processing the night before is so great because you’re winding down and we actually have a lot of natural thoughts running through our head in the evening [do watch the emotions aspect, as we do allow our emotional state to take over in the evening].
TIP: Here’s a tip on what can. help you drive what to say. Think about the next day. What it brings and what you’re doing, or the things coming ahead. What is your overall thought or concept. Example….”I’m feeling strong because I’m gaining confidence in my element.” Write it down. Actually, write whatever is going on in your mind as if you’re journaling. It can though, be a simple though, a one liner. Then you’re going to go on Pinterest and search “quotes about feeling strong” “quotes about strength and confidence.” Find one or two that really hit home and write those down. Finally, rephrase your thought and the quote and write a caption to someone as if you’re having a conversation. Example: Quote “In order to love who you are, you cannot hate the experiences that have shaped you.” Andrea Dykstra. Caption: I have had my share of ups and downs and it’s been hard to accept all of them. But if it weren’t for them, I wouldn’t be where I am right now. I’ve grown stronger through my experiences and I’ve built confidence after failure. In the words of Kelly Clarkson “what doesn’t kill you makes you stronger” am I right? Have you, too, experienced some hardships that have only made you better? Isn’t it crazy how it sucked along the way but how you wouldn’t be who you are if it didn’t’ happen?
This might take some practice to understand but I just did this process with you under 4 minutes. I think you can do it to some capacity. Remember: write your thoughts down, find a leading factor in those thoughts, search for a quote to inspire your writing prompt associated with your thoughts, and rephrase your thoughts/quote and make it relatable and connective.
3. OVERWHELMING: OVERTHINKING [THE PERFECTIONIST SYNDROM]
This one still gets me, even though I’m not a perfectionist by any means, I have high standards when it comes to what I share and that gets overwhelming. Most people overthink it. So much of this comes because of comparison. Everyone hates to be “new” to something. It’s uncomfortable. We want to be polished and an expert when we haven’t even tried to do it yet. So therefore, especially those who have already built a great business, doing things that may not be great at the beginning will automatically detour them from doing it at all. It’s the perfectionist mentality. It’s either perfect and at a 10 or not at all. And not doing it at all will keep you at a below average range for a very long time. Creating content is messy. You have to dare to do it wrong.
Tip: By doing #1, you’re less likely to chicken out from posting the next day. When we are trying to wing it and do it that day, we get frustrated, overwhelmed and we use it as an excuse to not post at all. JUST DO IT [thank you Nike]. Seriously, that’s it. Just post it. Just start putting things out and work on making them better and better. See what people actually respond to and don’t take it personal when they don’t. Use social media as a conversation zone and not a popularity location. If you think about building business relationships then you can disregard whether or not people “like” your post or don’t. Know that by sharing, you’ve done a great thing that day for your business presence and also, the world. The world needs more of you and you just need to build the courage to share it. I know…easier said then done. I hope you do.
I hope this conversation was good and that the thoughts on this matter were helpful. I know there are so many levels to each of these things and what we struggle with when sharing on social media. To each their own and I respect that. If there is anything that you have questions about or would like to dig deeper on, one on one, email us firstname.lastname@example.org, we are happy to respond.