Why marketing is no longer what it used to be

Marketing has changed drastically from even just a few years ago. Social media is now a front-runner, a new way of marketing, in the way that people buy into a product or service. Buyers are craving an authentic connection with people they purchase from or do business with. 

Recent studies show that 75% of consumers are more likely to buy from brands they follow on social media! Why? Those brands have built their trust. They are in front of the audience, not only sharing about the things they offer but sharing behind-the-scenes of how the product is created, why they do what they do, and even giving them insight on their day to day. 

As a company, we love this new way of doing marketing! We love that it’s no longer just a straight and narrow path, but that it has become something more personal and connective. 

Seth Godin is among one of the geniuses we follow and connect with as a marketing guru. He wrote an entire book that had us saying “YES YES YES” to every sentence [This is Marketing]. 

These are a few ways you can shift your business marketing moving forward:  

“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin

This is why we drive everything we do in marketing from the most important core —storytelling! We clearly create a narrative of who you are, what you do, why you do it and who you do it for. This is the basis that we are able to build around. It is everything in your business and why people are drawn to you versus another company or service. Your life is your story, and we want to incorporate that into your business and what you put into the world. 

According to a post from LinkedIn’s Marketing blog, storytelling is more effective for branding because it makes people feel. It also encourages empathy, among a variety of other reasons. Stories connect with others. We all have one, and sharing with others is where relationships and relatability occurs. 

At Charizma Co., we don’t believe your product is enough. We don’t believe your service is enough. We don’t believe that you will get the clients you dream of working with unless you learn to be a storyteller in your business. Learning the essentials of making an impact on your connections that turn into loyal clients is where it begins. 

It should be about people. 

A new way of marketing: “Successful brands of the future care about people, not branding.” -unknown

Yes, in the business we’re in, we believe branding is important. But, we believe it’s even more important to care about your clients and people. We’ve seen a powerful thing occur when clients feel taken care of, when they feel a business has gone above and beyond. Branding is beyond a good visual representation…branding is the way you talk to people, the way you follow through on your word, the way you deliver to your clients…branding is serving others well.

“Quality is the best plan. Period.” John Lasseter 

Seeing the number of clients or followers you might have is easy to focus on or get distracted by. It should not be the driving force behind what you do. The content and relationships you serve will be better off for it, and so will your business. The work you do will speak for itself and the clients will come. Pouring your heart into one client or project at a time will have its benefits and pay off in the end. We’ve seen it far too many times, we get hungry for more, and we lose sight of the value we offer. The best plan for your business is to offer quality to the clients who have trusted you. It will speak volumes and will do a lot of marketing for you.

77% of consumers are more likely to buy from brands they follow on social / 86% of women turn to social media before making a purchase

Social media has changed the way people shop, along with the ways of learning about recommendations on products and services. 

In a 2016 article on Retail Touchpoints, the author discussed this idea more at length – articles and ads do raise awareness to a product, but social media has proven to be more effective when it comes to driving people to make the actual purchase. 

Women are also more likely to share their opinions, thoughts and expressions through the social media communities they’ve founded online. It goes back to authenticity and connection formed.

If you’d like these statements to be reflected in your business, Charizma Co. is here to help. We are extremely passionate about helping business owners discover the narrative for their business. We are extremely passionate about presenting your story with the intention of building the right connection with the clients you were designed to serve.

You can follow us on Instagram for more information and daily updates. Feel free to catch up on our previous blog posts when it comes to branding and marketing your business.