about charizma co.

We are a branding and marketing agency empowering thought leaders to redefine their standard of excellence through powerful authentic branding and creative marketing approaches that deeply resonate with their target audience. With visual and written storytelling and curated content, we help them establish a recognizable and undeniable brand presence that reflects their true charisma.

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5 Key Factors Behind Every Epic Brand Production

LATEST

10/30/25

When it comes to production day, success doesn’t just happen—it’s created through intentional preparation, teamwork, and a shared vision. Whether you’re filming brand content, creating a promo, or capturing portraits that tell your story, the secret to a killer outcome is what happens before the camera starts rolling.

Here’s a behind-the-scenes look at how we prepped for one of our client productions—step by step.

1. Find the Perfect Location

Your location should tell a story. It’s not just a background—it’s a character in your visual narrative. The right space can inspire creativity, guide your vision, and give you endless opportunities for visual variety.

In this case, our client booked The Horton Hotel in Bakersfield, CA, a space full of charm, texture, and versatility.

Tip: Choose a location that reflects your brand’s tone, whether it’s modern and sleek, vintage and moody, or vibrant and bold. The space sets the emotional tone for your entire production.

2. Set Up for Success

The smoother your setup, the smoother your shoot. Have your production team arrive 45 minutes to an hour before call time to walk the premises, visualize each shot, and test the lighting.

This pre-production window gives the creative team time to make adjustments, identify the best angles, and anticipate potential challenges before cameras even roll.

Pro Tip: A little time upfront saves you hours of frustration later—and ensures every frame hits just right.

3. Hire the Right Glam Team

Confidence shows up on camera. That’s why your glam team matters. Choose professionals you already feel comfortable with—people who know your features, your brand style, and your energy.

For this production, our client worked with makeup artist Lily Lazo and hairstylist Kylee, who brought the vision to life flawlessly.

A bonus tip? Have your hairstylist stay on site. This allows you to switch up looks between outfits, adding variety and storytelling depth. Different hairstyles can make it look like your shoot spanned multiple days.

4. Plan Outfits Like a Pro

Wardrobe planning is where strategy meets storytelling. Before the shoot, our client had a color analysis and consultation with Amanda, which gave her clarity on what colors and styles would complement her look and brand.

She arrived with 10–12 outfit options, which we sorted through to finalize 5 potential looks—then narrowed it down to the top 3 for our production window.

Every outfit was intentional, designed to match a different side of her brand story while maintaining aesthetic cohesion.

Remember: Great styling isn’t just about clothes—it’s about communicating who you are.

5. Production Ready: Lights, Camera, Action

Once the space was set, glam was on point, and wardrobe was locked in—it was go time.

We captured nearly 20 conversation pieces, stunning b-roll, and standout portraits. Some scripts were prepared in advance, while others came to life naturally that morning. We always encourage our clients to flow with inspiration; fresh thoughts and authentic energy make for powerful content.

By the end, the client walked away with an entire library of content—ready to roll out over the next few weeks.

✨ Bonus Tip: Hire the Right Production Team

At the end of the day, your team makes the magic happen. Hire professionals who don’t just show up to shoot—but show up to direct with intention, engage with enthusiasm, and equip you to bring your best self forward.

Every penny you invest—from production fees to location rentals to hair, makeup, and wardrobe—should feel worth it. When you have the right team behind you, it always is.

The Takeaway

Preparation isn’t just part of the process—it is the process. When every detail aligns—location, glam, wardrobe, timing, and energy—you create more than content; you create connection.

Our client is now set with a fresh library of content to connect with her audience, share her story, and elevate her brand presence.

And that’s what an epic production outcome is all about. 🎥

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