about charizma co.

We are a branding and marketing agency empowering thought leaders to redefine their standard of excellence through powerful authentic branding and creative marketing approaches that deeply resonate with their target audience. With visual and written storytelling and curated content, we help them establish a recognizable and undeniable brand presence that reflects their true charisma.

02. BRANDING

01. THE LATEST

03. BUSINESS

Discover the Creative Force Behind Bakersfield’s Woolworths Restoration – Emily Waite on Charizma the Podcast

Business, FEATURED

10/03/25

Podcast Published on October 3, 2025

Bakersfield is home to some incredible entrepreneurs, and few stories are as inspiring as Emily Waite’s. Emily is an artist, mother, wife, and visionary, now leading the restoration of the historic Woolworths building in downtown Bakersfield. Her journey is one of creativity, courage, and community impact.

In the latest episode of Charizma the Podcast, host Rubi Zetino dives deep into Emily’s story—from her early days as a dancer and artist, growing up in a high-demand religious environment, to discovering her true creative potential in her 40s. Emily shares how she embraced her artistic voice, overcame perfectionism, and learned to create simply for the joy of creating.

A Story of Creativity and Self-Discovery

One of the most powerful moments of the conversation comes when Emily reflects on her own songwriting:

“That moment in the shower, I realized what art is. It’s something I can come back to, to remind myself of who I am and what I’ve learned. That is a blessing.”

Her journey is a reminder that creativity isn’t just about talent—it’s about courage, exploration, and finding your authentic voice.

Reviving a Piece of History

Emily’s vision extends beyond her own artistry. Together with her husband, she has transformed the Woolworths building into a space that honors Bakersfield’s history while providing a hub for art, music, and community. Highlights include:

The last functioning Woolworths lunch counter in the country
A music venue and rehearsal spaces for local artists
A podcast studio and collaborative creative hub

Through this project, Emily demonstrates the power of community-focused entrepreneurship and the joy of giving back to the city she loves.

Why You Should Listen

Whether you’re an aspiring entrepreneur, a creative professional, or simply someone who loves a story of courage and reinvention, this episode is packed with insight, inspiration, and actionable takeaways.

🎧 Listen now:

Stay tuned for more stories from Bakersfield’s most visionary business leaders.

If you don’t already, follow @charizmathepodcast on instagram.